Dilip is clearly an extremely talented expert in the field of interaction design, usability and testing. His keen attention to detail makes my job as a visual designer so much easier by bringing the right information and data to the table. Also, Dilips' quick wit and pleasant personality makes him a joy to work with by bringing levity even during the most radical project deadlines.
- Sr. Visual Designer, Life Technologies
The 0-foot view – view from the ground. The execution stage. Where the rubber meets the road.
- Testing your concept ideas and usability of the product
- Understanding how people are really using your product and what problems they are facing on a day-to-day basis
- Benchmarking, and tracking your success
Illustration: Eye tracker heat-maps and scan paths of the Salesforce Website.
I was able to use the heatmaps to show the Web team how different segments of people view the website. For instance, there was a marked difference between the visual scanning patterns of engineers vs. marketers. We used this knowledge to tailor the website to appropriate audiences.
This resulted not only in increasing engagement with the website, but also yielded a 25% increase in the number of trials.
I was able to use the heatmaps to show the Web team how different segments of people view the website. For instance, there was a marked difference between the visual scanning patterns of engineers vs. marketers. We used this knowledge to tailor the website to appropriate audiences.
This resulted not only in increasing engagement with the website, but also yielded a 25% increase in the number of trials.
