DILIP CHETAN
  • About
  • Company direction
  • Strategic view
  • View from the ground
  • Small business knowledge
  • Powerful decisions

Company Direction


Dilip executes his work not only from a purely process perspective, but from an understanding of the fundamentals – why we’re seeking customer input, what it will inform, how it will be used.
                                                                                                                                                                                      - Director of Product Marketing, Salesforce
The satellite view – overall company direction. 
You can also call this the vision and mission level.  This is the level were executives spend most of their time. At this level, I will help you build overall awareness of your market
  • Who will buy your product, and where can you find them?
  • Why will they care about you?
  • What are their needs, and how are they currently meeting them?
  • What does your competition look like?
  • What does their buying process look like?
  • How can you target your customers? In other words, what value prop will you leverage to message them?
 
Segmentation based on needs, psychographic characteristics, and buying process
  • Are you tailoring the right thing to the right audience?
  • Helping you prioritize the markets you should go after and even prioritize your actions for each segment
  • Identifying value propositions that will resonate with your clients
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  • About
  • Company direction
  • Strategic view
  • View from the ground
  • Small business knowledge
  • Powerful decisions