Dilip executes his work not only from a purely process perspective, but from an understanding of the fundamentals – why we’re seeking customer input, what it will inform, how it will be used.
- Director of Product Marketing, Salesforce
The satellite view – overall company direction.
You can also call this the vision and mission level. This is the level were executives spend most of their time. At this level, I will help you build overall awareness of your market
Segmentation based on needs, psychographic characteristics, and buying process
You can also call this the vision and mission level. This is the level were executives spend most of their time. At this level, I will help you build overall awareness of your market
- Who will buy your product, and where can you find them?
- Why will they care about you?
- What are their needs, and how are they currently meeting them?
- What does your competition look like?
- What does their buying process look like?
- How can you target your customers? In other words, what value prop will you leverage to message them?
Segmentation based on needs, psychographic characteristics, and buying process
- Are you tailoring the right thing to the right audience?
- Helping you prioritize the markets you should go after and even prioritize your actions for each segment
- Identifying value propositions that will resonate with your clients
